As you might already know, The More Trees Campaign (now called BEYOND TREES) is different to other tree planting organisations in one key aspect: we promote self-awareness above all. Why? According to Harvard Business Review research has shown that "the more individuals strive to understand themselves, the faster and stronger their rate of progress will be". [1] However, this is only the beginning. "Arguably the most important aspect of self-awareness is how it can benefit our decision making process". [2] The key, therefore, to saving the environment is not just planting more trees, but increasing the overall quality of our self-awareness so we do not repeat the same poor decisions that caused the environmental issues in the first place. As we explored the idea of decision-making it occurred to us: a truly self-aware person could not harm the environment they live in. Research shows their decision-making process would be different - above all, they would make more strategic & rational decisions, show higher emotional intelligence and (we would add) their results would not be short-sighted. [3] So this is our challenge in the campaign: to continue to improve our own self-awareness, make better decisions for the world and bring that message to our donor community and all the wonderful people we meet every day.  

1. https://hbr.org/2015/02/5-ways-to-become-more-self-aware
2. https://lighfbox.com/blog/the-importance-of-self-awareness
3. Daniel Goleman et al, The New Leaders, 2002