Working with the Tuesday morning MacDonalds cafe and the management, Lorraine of MemoryBilia has advised and worked with her local MacDonalds to have their doormats rebranded to improve the safety and visual perception, for those with dementia, any visual impairment or degree of cognitive decline. As seen below the mats now have the yellow 'M' to break up the 'black hole' effect. This idea is being rolled out to other locations.