How we are supporting other Collectives.
After a decade of leading in the performance advertising industry, we noticed a problem.
Advertising is complex and can be extremely vague.
As programmatic ad space buyers, we care about our clients a lot. It pains us to hear their common and uncomfortable experiences in marketing.
We earned their trust with reliable quality, but we want to take it a step further.
We are Data-driven. We don’t like guessing too much. Everything we do is aimed at delivering healthy, competitive, measurable results. Anything that is repetitive and predictable, we automate. This way we keep our team small, our performance sharp, and our product simple. Bringing simplicity & bright colors to a sometimes complex & grey industry.
Before all the data analysis, the code writing, software engineering, the decision making, the algorithm, and most definitely before the meetings, there are people. We’re not our code, we’re humans. And us humans are more than just colleagues: we’re friends. We work as hard as we laugh together, and we strive to make our product and each other better every day. Not because we’re unsatisfied, but because we care.