Open Collective
Open Collective
FileZilla Ethical Ads and as that relates to your Sponsorship
Published on February 12, 2020 by Roberto Galoppini

To support the development of FileZilla Server and all associated community effort, we have to rely on sponsorship revenues. As web users and developers we are concerned with how the advertising industry manage users' privacy nowadays, though. We have been thinking of an advertising/sponsorship model that is respectful of people will and desires, and we find out that we were not alone trying to pursue this goal, and we found Read the Doc's Ethical Ads.

The idea behind Ethical Ads is simple: to provide value to all constituencies (users, customers and sponsors).

Our worldview on online sponsorship

We're doing our best to sustain an advertising model we want to exist:

  • We don't track you
  • We don't sell your data
  • We host everything ourselves, no third-party scripts or images in our web ads and sponsors

Our model isn't too different from what advertising looked like until the internet: people was just reading a newspaper, listening to the radio or watching tv, and advertisers were just paying to be displayed, mentioned or showed over these media.

We do not much like how ad tech has been built over time, tracking users, following them across the web, from site to site, showing the same ads over and over again, gathering data about their actions and interests. In order to avoid these classic web advertising pitfalls we decided to:

  • Not collect any personal information about you.
  • Not build a profile of your personality to sell ads against.
  • Count only accumulated impressions and clicks, without any reference to individuals. 
  • Show ads of products and services that we believe may be of interest to FileZilla users.

We run the ads and sponsorships we want to have on our site, in a way that makes us feel good.

Sponsoring FileZilla Server Development

You can connect with millions of developers, webmasters, gamers and photographers and more broadly people who need to move either few large files or many files. Your product or service could be the solution they are looking for. By sponsoring the FileZilla Server Development your message will be put in front of a very large and technical audience. Sponsor us today, and get immediately connect to an interesting target market.

If you want to sponsor FileZilla Server please send us an email at [email protected], our team will reach out to you with more information and help you to get started promoting your products, services or brand to over 4 million unique visitors and ensure you reach your goals.


We're a free and open source project and we value your feedback. If you ever want to reach out about this effort, feel free to write us at [email protected]