An effective nonprofit website can be a powerful platform that you can use to share your story and gain more supporters and donors. However, the key to unlocking your nonprofit website's potential is using tools such as Google Analytics.

Google analytics is a useful tool that can provide you with essential behavioral insights on visitors as well as valuable feedback on how well your nonprofit website is doing. When implemented properly, it enables you to understand what devices visitors are using, what landing on various pages of your site they are visiting, and how they are interacting with the links and pages on your website. The information from analytics can then be used to help you make educated changes to your website to better achieve your goals, whether that be getting more donations or more volunteers.

This class will show beginners and advanced users alike how to use Google Analytics like a master. Strategies used for some of Canada’s largest digital marketing spenders will be demonstrated and discussed.

WHAT TO BRING

This is a hands-on workshop. Bring your laptop and be sure to have access to your nonprofit website administrative portal as well as your Google analytics account (if you have one).

ABOUT DIGITAL HOSPITALITY

Digital Hospitality specializes in helping organizations achieve their goals online through maximizing online conversions. This workshop will be run by a Google Strategist who has managed more than 25 million in digital marketing campaigns for the likes of Warner Music, CBC, Rogers Communications, Alpha and others.