The "hair on fire problem" that Truss House solves is the urgent need for sustainable building practices to meet strict carbon reduction targets. The construction industry is one of the largest contributors to greenhouse gas emissions, and there is increasing pressure from governments and consumers to adopt more sustainable practices.

Truss House addresses this problem by providing a patented building system that enables existing factories in the construction sector to produce complete house systems that are cost-efficient, exceeds 2030 standards, and quick to fabricate and install. By using a decentralized network of established factories, Truss House reduces the risks associated with market fluctuations and supply chain disruptions.

In essence, Truss House provides a simple, low-cost, and widely available climate-ready solution that bridges the gap in the market for sustainable building practices. With the potential to sell 6,000 licenses per year in New Zealand alone, Truss House is well-positioned to capture a significant share of the growing market for sustainable building solutions.