Open Collective
Open Collective

The More Trees Campaign

COLLECTIVE
Fiscal Host: Accountable

We plant more trees and spread the tools of self-awareness to improve the world at its roots.

About


 
A truly self-aware person could not harm the environment they live in: 
Our aim is to address the true cause of environmental degradation: a lack of self-awareness. The true and long-term solution to the current environmental issues cannot come by solely addressing the external environment (e.g. by planting trees) but must also be accompanied by a change of the inner environment, i.e. a change in our inner process of decision-making. See more on this below.

How it started:
Founded in January 2020, THE MORE TREES CAMPAIGN was set up as a grassroots campaign by a group of people who met at the London School of Self-Awareness (LSSA). Recognising the world’s need during this particular period in history they set up the campaign with two objectives: 
  • to raise awareness of our relationship to nature through planting trees while practicing self-awareness 
  • to raise the self-awareness of individuals through supporting LSSA’s activities.
 
 Where we are going:
 
In our first year, we ran a successful pilot project, hitting our goal of planting 500 trees and raising £5,000. As the donors, communities and territories touched by the campaign expanded, so did the objective of the campaign! For the 2021-22 planting season we decided to aim higher by doing 10 times more: plant 5,000 trees and raise £50,000.
 
Our completed projects
We are very happy to have planted trees in a variety of projects that reflect the many ways that more trees can be beneficial: 
  • 500 trees in Horsham (UK) to improve biodiversity and create a wildlife corridor (2020-2021 season)
  • 8 mature trees in the prestigious Regents Park in London (a rare opportunity indeed!), partnering with David Attenborough’s The Conservation Volunteers  (2020-2021 season) 
  • 2000 fruit trees in India to help feed 100 families, collaborating with Kindness Unlimited (2021-2022 season) 
  • 1,745 trees planted in collaboration with the Watford Chamber of Commerce and the Feeding Our Future initiative  (2021-2022 season)  
  • Over the coming weeks, we will plant 1,265 trees thereby fulfilling our 2021-2022 season campaign goal of planting 10x more trees than the previous season. 
Stay tuned for more updates!



It all comes down to decisions

 
As you might already know, The More Trees Campaign is different to other tree planting organisations in one key aspect: we promote self-awareness above all. Why? According to Harvard Business Review research has shown that "the more individuals strive to understand themselves, the faster and stronger their rate of progress will be". [1] However this is only the beginning. "Arguably the most important aspect of self- awareness is how it can benefit our decision making process". [2] Therefore, the key to saving the environment is not just planting more trees, but increasing the overall quality of our self-awareness so we do not repeat the same poor decisions that caused the environmental issues in the first place. As we explored the idea of decision-making it occurred to us: a truly self-aware person could not harm the environment they live in. Research shows their decision-making process would be different - above all, they would make more strategic & rational decisions, show higher emotional intelligence and (we would add) their results would not be short-sighted. [3] So this is our challenge in the campaign: to continue to improve our own self-awareness, make better decisions for the world and bring that message to our donor community and all the wonderful people we meet every day. 


1. https://hbr.org/2015/02/5-ways-to-become-more-self-aware
2. https://lighfbox.com/blog/the-importance-of-self-awareness
3. Daniel Goleman et al, The New Leaders, 2002. 

Our team

Piotr Lesniak

Admin
Create the world you want.

Oliver Nowell

Admin
All we have to decide is what to do with the ti...

Dr Padideh Tosti

Admin
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ACORN

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£7.99 GBP / month

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Receive a free, relaxation download that you can use as often as you like throughout the day provided by the London School for Self Awareness.

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Receive a free, relaxation download that you can use as often as you like throughout the day provided by the London School for Self Awareness. Incl... Read more

£100 GBP / month

Top financial contributors

Individuals

1
yuval shvartsman

£2,739.89 GBP since Nov 2021

2
Yuka Ito

£2,011.29 GBP since Aug 2021

3
Montecchi S.p.a

£1,000 GBP since Jun 2022

4
United Green

£500 GBP since Nov 2021

5
LOUNGERS

£500 GBP since Dec 2021

6
Ilaria Montecchi G

£500 GBP since Jan 2022

7
Stefan Dodds

£500 GBP since Feb 2022

8
Kumon Watford Centres

£500 GBP since Mar 2022

9
Stephen Moffitt

£360 GBP since Dec 2021

10
PreWarp

£300 GBP since Jan 2022

11
Audio Didact LTD

£250 GBP since Jan 2022

12
Nautilus Enterprise

£250 GBP since Mar 2022

13
Cassia

£250 GBP since Jun 2022

14
Saviano Belle

£220 GBP since Oct 2021

15
Maria Adams

£200 GBP since Jan 2022

Organizations

1
DRAGONS GROUP

£1,250 GBP since Jan 2022

2
Plus or Minus Seven

£500 GBP since Aug 2021

3
Accountable Pitch Perfect

£300 GBP since Aug 2021

4
Accountable

£10 GBP since Jul 2021

Connect


Let’s get the ball rolling!

News from The More Trees Campaign

Updates on our activities and progress.

It all comes down to decisions

It all comes down to decisions · As you might already know, The More Trees Campaign is different to other tree planting organisations in one key aspect: we promote self-awareness above all. Why? According to Harvard Busines...
Read more
Published on May 29, 2022 by Dr Padideh Tosti

500+100= 1 Amazing Day!

On 04 March 2022 we planted an additional 500 native trees on the grounds of The Grove Hotel in Watford, UK and another 100 fruit trees at St. Luke's school as a part of Feeding the Future's Urban Orchard project. The Grove set the bar very...
Read more
Published on March 8, 2022 by Dr Padideh Tosti

What is match funding?

Hello More trees Champions 📢 📢 We hope your New Year will be filled with awareness, health, joy and of course trees! At MTC we’re starting 2022 with an ambitious goal: to complete our fundraise in the next few weeks.To help us hit this ta...
Read more
Published on January 18, 2022 by Dr Padideh Tosti

Budget


Transparent and open finances.

Monthly financial contribution to The More Trees Campaign...

Credit from Yuka Ito to The More Trees Campaign

+£7.99GBP
Completed
Contribution #469533
Monthly financial contribution to The More Trees Campaign...

Credit from Valentina Territo to The More Trees Campaign

+£7.99GBP
Completed
Contribution #466653
Monthly financial contribution to The More Trees Campaign

Credit from Heather Beale to The More Trees Campaign

+£5.00GBP
Completed
Contribution #550564
£
Today’s balance

£8,911.46 GBP

Total raised

£14,163.61 GBP

Total disbursed

£5,252.15 GBP

Estimated annual budget

£14,238.42 GBP